Link Excel 2013 to Word 2013

I have this table setup in a Excel 2013 Spreadsheet and I am trying to link multiple items in each row to a Word 2013 Document template I've created. What I want to happen is when a new row of data is entered it will be reflected in the word document when opened. Hope this make sense. Any suggestions or help would be most appreciated. I have attached a screenshot that I hope helps.