condition formatting for list of values from key values of appropriate match

dear experts

help on my post

i have set of list values in column b and c in column b contains full lenght of text and column c have short cut keys for a cell values

i want apply condition formatting for particular column from short cut keys column c

e.g 1i have short letter 24/7 in keylist result in H:H columns any where appear( 24/7 Customer or Customer 24/7 )
i want make the cell color.
ONE MORE E.G
IF TATA M In the list keys if any words comes like TATA MOTORS OR TATA MOPHED MAP COLOR

thanks alot

find the attachment you may understand easily.......