Exception rule for highlighting cells macro

Hey Forum goers,

I have a macro that I have frankensteined together from threads on this forum and it works almost perfect for my needs. the only issues I have is that I need it to not highlight one thing while keeping the other highlighted.
(I.E. "Vince" in column F, but not "VinceCamuto" in column F) Also, I need it to check another column for additional words and highlight the original column if the words are in that second column. (I.E. if column I says "denim" or "jeans" highlight Column F on the appropiate row; if it does not, do not highlight it.) I have attached the worksheet so it can be looked over and any help would be greatly appreciated.

Thanks!

Mark

Rack Manager.xls