Problem moving a "Soft Return" from Excel to Word

I need a "soft return" (what happens when you hit "Shift+Enter" rather than "Enter") while exporting from Excel 2007 to Word 2007.

I have tried all of the below:

.Content.InsertParagraphAfter
.Content.InsertAfter vbCr
.Content.InsertAfter vbCrLf
.Content.InsertAfter vbLf
.Content.InsertAfter Chr(13)
.Content.InsertAfter Chr(10)

and they all insert an identical "hard return" (what you get if you hit "Enter")

So, what is the difference between those, and how the heck do I get a "Soft return?"

Thanks!

A soft return is what Word uses to wrap lines into paragraphs; they are not entered in any fashion. Shift+Enter in Word is a manual line break, the equivalent of line feed (vbLf, what you'd search for as ^l, as oppoosed to ^p for a paragraph break); it goes down a line without changing paragraph.

I'd have thought vbLf, but I've passed my level of incompetence; I've probably written three Word macros in my life. There are other guys here than can probably help, though.

Ah -- Vertical Tab, Chr(11)

All I did was record a macro ...

I Guess that is why you have so many green dots under your name : )

I actually suspect it's because The Great State of Texas has lots of greens to play golf?