Do not use bookmarks in Word but docvariables instead.
Put a string into cel A1 of sheets(1)
sub snb()
with createobject("Word.document")
.variables("name")= iif(sheets(1).cells(1)=""," ",sheets(1).cells(1))
.Fields.Add .Paragraphs.Last.Range, 64, "name", False
.fields.update
.saveas "E:\example.doc"
.close 0
end with
End sub
Open the worddocument 'E:\example.doc'.
You can consider bookmarks to be a simplified solution in Word's userinterface. Users that are familiar with VBA can benefit the advantages of docvariables.
Bookmarks