Conditional Formating converting recorded macro to use variable issue

Hi I have recorded a macro to use as a basis to create some Conditional Formatting, however, I am not able to correctly rewrite it with variables for some reason.

When I look at the resultant of my edited macro, it basically changes it from a Cell Value statement to a Formula statement when I look at "Manage Rules" and gives me a TRUE result for all cells

Here is the recorded macro line:

Range("E11:J38").Select
    Selection.FormatConditions.Add Type:=xlExpression, Formula1:="=""<$K11*$G$3"""
    Selection.FormatConditions(Selection.FormatConditions.Count).SetFirstPriority
    With Selection.FormatConditions(1).Font
        .Bold = True
        .Italic = False
        .TintAndShade = 0
    End With
    With Selection.FormatConditions(1).Interior
        .PatternColorIndex = xlAutomatic
        .ThemeColor = xlThemeColorAccent2
        .TintAndShade = 0
    End With
    Selection.FormatConditions(1).StopIfTrue = False

This was my attempt to use variables:

     FirstRow = 11
 LastRow = Cells(10, 2).End(xlDown).Row
 LastCol = Cells(10, 2).End(xlToRight).Column
 BeginCellCondFormat = Cells(11, 5).Address(False, False)
 EndCellCondFormat = Cells(LastRow, LastCol - 3).Address(False, False)
 AverFirstCondFormat = Cells(FirstRow, LastCol - 2).Address(False, False)
 AverLastCondFormat = Cells(LastRow, LastCol - 2).Address(False, False)
 VarRuleLow = Cells(3, 7).Value
 VarRuleHigh = Cells(3, 8).Value

Range(BeginCellCondFormat & ":" & EndCellCondFormat).Select
      Selection.FormatConditions.Add Type:=xlExpression, Formula1:=" " < AverFirstCondFormat & " * (" & VarRuleLow & ")"
      '             "=""<$K11*$G$3"""
    Selection.FormatConditions(Selection.FormatConditions.Count).SetFirstPriority
    With Selection.FormatConditions(1).Font
        .Bold = True
        .Italic = False
        .TintAndShade = 0
    End With
    With Selection.FormatConditions(1).Interior
        .PatternColorIndex = xlAutomatic
        .ThemeColor = xlThemeColorAccent2
        .TintAndShade = 0
    End With
    Selection.FormatConditions(1).StopIfTrue = False

Unfortunately, when reviewing the original conditional format manually input, it says correctly:
Cell Value < $K11*$G$3 Applies to =$E$11:$J$38

While the macro replacement is
Formula =TRUE and applies to =$E$11:$J$38

I am sure this is just a syntax issue, but what is the issue?