Data Import Only importing small amount of web page

When I navigate to DATA > From Web and point it to

http://www.espn.co.uk/rugby/match?gameId=267769&league=267979

and I try and select all the data it only imports the headings and not any of the other data such as the summary or player names etc. Why is this and what do I have to do to get all the data I physically see imported into excel?