Do you want to search the word between the w-quotation mark in Col.B and highlight only such word
If it's ONLY the words within the quotation marks in Column A that you want colored in Column B. then maybe this also..
Sub test()
Dim i, ii, colst, x
x = Range("A1:B" & Range("B" & Rows.Count).End(xlUp).Row)
For i = LBound(x) To UBound(x)
On Error Resume Next
ii = Split(x(i, 1), Chr(34))(1)
colst = Application.Find(ii, (x(i, 2)), 1)
Cells(i, 2).Characters(colst, Len(ii)).Font.ColorIndex = 5
On Error GoTo 0
Next i
End Sub
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