Conditional Format "Applies To" When Adding Rows or Columns

Special-K,

I created a cell with the conditional format (formula is used to apply format) and provided a name in the NameBox (ex: WEEK1). How do I apply this NameBox to other cells for conditional formatting? Reference a formula using WEEK1? In the example you referred me to, I don't know where to apply 'Total' in the conditional format for other cells (in the formula area or applies to area?).

Thanks.