Search Keyword and count results

Hey Guys,

I need some help with searching and counting keywords in an excel document.

In the sample attached i want to be able to search Column I (only this column) for the following keywords:
Football
Hockey
Basketball
Tennis

and then display the count total for each of the keywords

So i think it should return
Football - 3
Hockey - 2
Basketball - 3
Tennis -2

Could someone do this for me on the attached excel sheet and let me know how its done.
Cheers