I try to avoid using extra column, it would indent the clients' names and I need to save space. So i want the result look something like this

Prague
Berlin
o Moscow

rather than (the dots simulate the indent):

...Prague
...Berlin
o Moscow

I also was considering using an extra leading character or symbol. But this would be a connected string and I don't know how to change the font to the leading character of such a string, let alone depending on the first character's value.