Finding duplication in name list

Excel 2010 does have a function to remove duplicates. But that only works if the text is exactly the same.

However, sometimes there some whose names are placed differently (Different placement of Middle and First names).
For example, "Jason Leong Zhi Kai & Leong Zhi Kai Jason".

Is there any way to find identify those that are duplicate despite having their middle/first name placed in different orders?

Any help is greatly appreciated!