Color coding certain rows based on answers to questions?

At my job, we have a long comprehensive checklist that we have to go through for our projects. I send a list of corresponding questions to our project directors. Based on their answers to these questions, I'd like to be able to have Excel automatically shade certain rows a dark blue color, essentially blacking out those rows.

For example:
Was this project worth over $1 million? [If the answer is NO, rows 15, 27, 34-39, and 42 are now irrelevant, so I'd like them shaded dark blue automatically]

Is there any way to do this? I don't mind having the questions listed next to my current Excel sheet. I'm just hoping that by typing "No" in cell J12, Excel can automatically shade the aforementioned rows for example.