Luckily we don't need to go deeper...

Here is what I am trying to achieve.
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I have been using the CountIf formula to produce counts for column C.
Now what I am trying to get is a count of the data in C and then D.
So I want excel to count the number of "Global Village positive feedback", then a separate count for "Global Village negative feedback", etc
Then a count for "Other positive feedback" etc etc

Once I have these I can graphically take care of the rest.

Any ideas?

Cheers all