This is not the easiest thing for me to put into words but I'll give it a go:
Clients pay a fixed monthly fee. I'll call this f and give it a value of £50
We also know that 3% of clients cancel each month, or to put it another way, 97% of clients remain from the previous month. I'll call this c.
Therefore we can calculate the total income from any given client as:
(I can't see how to do superscript so fc2 means f multiplied by c to power 2)
f + fc + fc2 + fc3 + fc4 + fc5 ... adinfinitum
or
f ( c + c2 + c3 + c4 + c5 ... adinfinitum)
given that at some stage a client would stop paying regardless, life is after all finite, my final calculation would have to have a place to stop. lets say this is after 120 months and give this the value n
so the formula i need to be able to calculate is:
f ( c + c2 + c3 + c4 + c5 ...c120) or f ( c + c2 + c3 + c4 + c5 ...cn)
If anyone can tell me how this is done in Excel (or even what the mathematical name is for this type of formula so I can look it up) then I would appreciate it.
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