Adding bullets within a cell

I'd like to enter data into a single cell and have multiple bullets. Is this possible?

e.g.
* Data A
* Data B
* Data C

Sounds pretty basic I know, yet the only way I can figure out how to do this is to have each bullet be a cell which is not very pratical.

Thanks,

Mike

Thank you - I have been operating on the assumption that could not be done for quite some time. And then I thought, that's ridiculous, it's got to be do-able and it is!

Thanks again!

Mike