If you wanted say the average length of any non-sale streaks then first off I would create a name to determine row of last day, eg:
Then making use of the above and having inserted a row between rows 1 & 2 in your original file (such that first data now appears in A5 rather than A4)
Note: this is not averaging the number of days without sales (where sales were possible) rather the average length of an avoidable non-sales streak.
For the former you would simply take the COUNTBLANK of the B range etc and divide by the COUNT of A.
I should add I suspect there's a better method than the above I just couldn't think of a decent way to get Frequency to handle opening / closing sales streaks
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