Counting Particular Cells

[LS Flowers]

I posted on 11/20/08 asking for a formula to do a Win/Loss tally.
The response worked greatly.
I am now attempting to do the same type tally except I want a tally for "in conference" Wins/Losses.
I tried the same "SUMPRODUCT" formula as before except this time I held the control key down so as to use only the cells desired. I'm getting "VALUE" for my answer though.
The row I have added in for in conference tally is row 3.
All blue colored cells are for the ACC conference and the green are for the SEC.
Is there a way to get the win/loss figures for selected cells / rows only?
Attachment added below.
Thank you