Treating a cell as text

I want to insert this into a cell but I want excel to treat it as plain text and not convert it into html like it currently does. How do i go about doing this? Ive tried setting the cell to text in the format cell option but it doesnt seem to work.

Please Login or Register  to view this content.

Also, how do you keep the cell its regular 12.75 size and not have it expand to show all of the text if its more then one line?