Good morning Angel160

This should work OK for you :
=SUMPRODUCT(--(B1:B11="WINS"),--(A1:A11<>"Bulk"),--(A1:A11<>"Spouse"))

If you struggle with the syntax for SumProduct, my add-in, available from the link below, has a SumProduct generator that will create the formula for you (just go to Ultimate > Formulae > Multiple SumIf Genreator) and fill in the criteria.

HTH

DominicB