You didn't say where the cell with the link is or where the second cell would be, so it's hard to give you a specific formula. What you want, I think, is to use INDIRECT and craft a formula that addresses the right rows.
For example, let's say your first cell is in D10 and you want to simply copy that formula down to D11, D12, etc. and get your links to work. In that case, you would use:
=INDIRECT("[HPSI.xlsx]Sheet1!$J$"&(ROW(D10)-9)*12+19)
Be more specific and folks here can help you with the exact formula you need. Hope this helps.
Bookmarks