Is there a way to format the results of a VLOOKUP.

For example, If the results of a VLOOKUP come back as the word "black", I would like all 5 letters of the word to be black. If the VLOOKUP returns the word "purple", I would like all 6 letters to be the color purple.

Is this possible without programming since I am pretty new to this?

If programming is the only way to solve the problem, and is relatively easy for a beginner, please provide me with code for the example above and I will try to make sense out of it for my purposes.

Thank you!