Hyperlinking to a cell that is free to move around

Question: How do i hyperlink to a cell so that it will stick to the cell if a row gets added or deleted?

Extra Information: I insert hyperlinks into a word document. These hyperlinks link to a cell (ex:B7). B7 houses the information I need. The PROBLEM is when I edit the workbook by adding or deleting a cell-the hyperlink becomes null and void. This is driving me nuts. I know there is a solution but I'm not sure what that is. I am a beginner in excel so this has been very frustrating. I have tried renaming the cell and linking to the name (AtlantaProject) rather than the cell (B7). It didn't work. I ran into the same original problem. Please let me know if you have any questions!