I fear that this is basic math, but I am struggling and cannot figure out the formula to calculate my data set in excel.
I have an issue. At our store, we have a membership that gives customers 20% off of normal price. Members pay an annual fee, but if they make a few purchases per year, they will easily save more than our membership fee. We have another location where we have more competition and customers are more price sensitive, therefore we need to have lower prices. We want the 2nd location to have a 10% discount off their lower prices, but have membership prices across the board.
It does not seem as simple as taking 10% off of the higher prices to get the price for 2nd location, because then 10% off the 2nd location prices is coming up different from 20% off of 1st location.
I think that I need to start from the uniform membership price and add a percentage from there. However, I am unable to determine what percentage increase for each location to get different full fees at each office with different percentages off to get the same membership price.
Another hurdle that we have is the software we have to use to process customer accounts makes us set dollar amounts for all prices, and we cannot set the membership to simply calculate the 20% off at one location, and 10% off at the other. We have to set 3 separate prices for each SKU: the 1st location, 2nd location, and Membership price. We would like as much consistency as possible.
Please help.
Thank you.
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