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Combine "Does Not Contain" with A Sumproduct (Isnumber(Search Formula

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    Combine "Does Not Contain" with A Sumproduct (Isnumber(Search Formula

    This is the formula I was given yesterday and it works perfectly to find specific words in another column. However, It's pulling false positives due to a string of letters looking like it's one of the retailers I track. For example I track AMC, but I have a quote that has GVAMC so I get a TRUE. How can I add into the formula below to exclude "GVAMC" specifically and not "AMC"?

    =SUMPRODUCT(--ISNUMBER(SEARCH(Retailers_Tracked,A3,1)/LEN(Retailers_Tracked)))>0
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    Last edited by amy22x3; 11-03-2017 at 11:04 AM.

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