I have two sheets, one has products names in a vertical list, and the other has product names in a table (this isn't a table using the excel table)

heading A Heading B Heading C
Product 1 Product 11 Product 31
Product 12 Product 13 Product 23


In this table products can only appear once and names are unique. I want to add the heading name to the first list so that each product in the vertical list has a heading name against it. I can't see a way to do this using my current skill set (vlookup, hlookup and and few more). Any suggestions appreciated.