Picture Placeholder

I am wanting to add a picture placeholder in Excel. For example, the area for the picture for all pages will be E2:G11. I want to add a placeholder/link to the area so that I can select the correct picture (as the picture will change with each new form of this document). For instance, the workbook will be the same for all projects but I need it to be blank so that I can add information specific to the project, which includes pictures. So, I will need a picture of property xyz in one workbook and a picture of property abc in another form, so I just want to create a placeholder for a picture. Hopefully I explained it well.

I appreciate any advice. Thank you.