Names of ranges displayed when magnification is reduced

In Office 2013 Excel on Windows 8 (and also Office 2010 Excel Windows 7) when I reduce magnification below 40% using MS tool near far bottom right all of the names that I assigned to ranges appear (in large font!)

How do I stop this?

I hoped I could post screenshots, but don't know how to make URL of them
I've put pix on Blogspot. It's easy to see what my complaint is.

Here's the link:
http://knotaklew.blogspot.com/

Thanks,
Schudogue