Match only works in a single column or a single row, i.e Match(B3, B28:B50,0) or MATCH (B3, B28:M28,0)

Not sure exactly what you are trying to do (as I don't know what sheet you're putting the formula in and there's nothing in KINDQA!B28:M29) but try

=SUMPRODUCT(--(KNDQA!B28:M29=B3))>0