Xlookup make result blank if contains keyword

HI,
is it possible to get an xlookup to give you results as normal EXCEPT if the result contains a keyword listed in another cell to instead return a blank cell? I am trying to run xlookups but using keywords as an exclusion criteria.

My xlookup formula so far is:
=xlookup(E2&$I$1,'Raw data'!G:G,'Raw data'!B:B) and I want it to give a blank result if the xlookup result contains text found in G2, but if the xlookup result does not contain text in G2 then to show the result

i.e. if my xlookup result is CAT when CAT is excluded (as listed in G2) then give blank cell, byt if my xlookup result was DOG then DOG would successfully be shown

Any help much appreciated

Many thanks- the code works the other way around i.e. it is using G2 to include i.e. report my result and excluding the others-I changed the = to <> and then it was the right way around.

Is is possible rather than using exactly what G2 contains to search for a keyword in the xlookup result if my xlookup is a more complex alpha-numeric string e.g
1. If G2 contains CAT then CAT-BAT-RAT search result would NOT show but RAT-BAT-HAT would?
2. If G2 contains multiple terms e.g CAT OR HAT then it would exclude both search results above but include SAT-MAT3-FOG

It is the first term in the string i.e CAT in CAT-BAT-RAT that needs to be check against G2 rather than anywhere in the text
So, if G2 contained the CAT or HAT the below examples would happen

CAT-BAT-RAT -excluded (i.e. blank as CAT at start)
SAT-MAT3-FOG - include (search result shown)
RAT-BAT-HAT - included (HAT is not the first term in the string)
HAT-MAP - excluded (i.e. blank as HAT at start)

Advice so far and if you can solve this last hurdle would be much appreciated!

Hi,
2016- I have attached a mock-up (hopefully it makes sense )

Many thanks in advance