Only count cells with any one of each of several separate values, on dates before today

I've got dates heading up columns, ranging from past to future containing data for the year to date.

The number of instances of certain values on each date and on all dates cumulatively, needs to be counted as the data appear, moving through the year.

So far, the formula used has been

=COUNTIF(F3:F6,"ball")

But this returns zero values for future dates, which skews the averages.

What formula will only count the values on dates before today such that as soon as new data arrives for each date, the counts will change and the new percentages and averages be calculated?

Then the averages formula can calculate only cells with values. I'd appreciate help with that as well. Confused with syntax, trying to use IF, COUNTIF and other functions that I can't seem to make work in combination.

Including a picture as well, so you can see at a glance before opening the also attached worksheet.

excelprob.jpg