Index match with multiple criterias and wildcards (not all criterias always used)

Hello,

I have a challenge that I have not been able to solve through googling or any other ways. And I am very grateful if someone could help.

Basically I have 2 outputs from a program (some numbers and a text string). The text string then contains several identification tags. For example the letters CC in one unique place in the string tells you that it is customer Y, XX later in the string tells you that it is a customer buying apples and so on.

I have then several rules to identify and analyse this data. The data can only get 1 tag, so if I put wildcards on 4 categories and XX in the category that matches where the XX should be in the string to identify apples sales then that means all those strings that have XX in that place should be labelled Apple sales.

It would have been easy enough if there always was 5 unique tags (as I could combine to a string or use formula in the example spreadsheet), but the issue is that some strings should be labelled only according to 1 or 2 tags, and the rest of the tags should be ignored (I have put * in the example file).

I have uploaded an example file to identify the issues.

Thank you in advance for any help.