Counting the number of occurrences of specific text in a column

I wish to count the number of occurrences of specific text in a column and multiply the result by another cell. The input in the column is derived from a list. Originally I was using a countif function but now there are multiple choices within the list and I couldn’t get countif to produce the result and thought countifs would be the best solution but I’m still struggling to resolve what I thought was a simple 5 minute job.