formula to wrap a cell input in preset wording for that cell

[monkeyswcrayons]

I'm new to excel, so if this is not a formula question, then I apologize. I'm not sure what the proper wording is for what I need. I'm building a spreadsheet that will import data into a website. One of the columns will hold shortcodes for woocommerce. An example of a cell in that column looks like this

[products skus="liberty, june, abbadabbado" orderby="name" order="desc"]

The only thing in the above that will change in each row is liberty, june, abbadabbado. Is there a way to make the

[products skus=" " orderby="name" order="desc"]

permanent and only show when I type the info in the cell? So if the next cell in that column was

abby, firstfrost, neptune

all I would have to do is type in those three words and it would be wrapped in

[products skus="abby, firstfrost, neptune" orderby="name" order="desc"]

and if nothing was in that cell it would remain blank?