With your sample data in A1:A7 (and assuming you're using Excel 2007 or later)
Transaction
TRANSFERRED FROM VS 123-4567890-1
REDEMPTION FROM CORE ACCOUNT
TRANSFER OF ASSETS WR76543210
TRANSFER OF ASSETS WR81234761
YOU SOLD CONF:13004NKGOZ 0
TRANSFERRED FROM VS 456-1246019-1
and this list in G1:H4
Key Value
TRANSFERRED FROM External Flow
TRANSFER OF ASSETS External Flow
YOU SOLD Sale
This regular formula searches for matched text and returns the corresponding value
B2: =IFERROR(LOOKUP(10^10,SEARCH($G$2:$G$4,A2),$H$2:$H$4),"")
Copy that formula down through B7
These are the results
External Flow
(blank)
External Flow
External Flow
Sale
External Flow
Is that something you can work with?
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