Conditional Formatting Pivot Tables/Calculate Field Lists

Hello Smith,
Not too sure about excel 2010 but i do it often in excel 2007. Below is how i do it in 2007:
1. Click on the field you want to do conditional formatting
2. Click on conditional formatting on home tab
3. Go to new rule
4. In the first box where it says apply rules to check second option where it says ..... all cells showing "Your Field Name" values
5. In next box select an applicable rule type
6. Edit the rule description
Hope this works for you.
Best Regards/VKS